This is a rather funny example that Amazon sent out by mistake, but if you think about it - it is also a great example for a tempalte focusing on how to write great messaging format.
I am pretty sure this was thoroughly A/B tested :-)
Components
- Some banner with your logo
- 600x200 pixel wide graphic, maybe including your headline buzzowrd
- headline summary if this email
- 3 paragraph, detailing how many words in each sentence - very finely calibrated for user engagement
- call to action, with a high contrast focus for the user
- various links and legal lingo
- footer to cleanly seprate the body of the messaging from the page itself
Can’t wait to try this myself…
