Guy Barnhart-Magen

January 31, 2020

This is a rather funny example that Amazon sent out by mistake, but if you think about it - it is also a great example for a tempalte focusing on how to write great messaging format.

I am pretty sure this was thoroughly A/B tested :-)


  1. Some banner with your logo
  2. 600x200 pixel wide graphic, maybe including your headline buzzowrd
  3. headline summary if this email
  4. 3 paragraph, detailing how many words in each sentence - very finely calibrated for user engagement
  5. call to action, with a high contrast focus for the user
  6. various links and legal lingo
  7. footer to cleanly seprate the body of the messaging from the page itself

Can’t wait to try this myself…